I received a very interesting e-mail this morning from a mysterious individual seeking to give me his business proposal. In this e-mail he tried to use the common marketing tactic of insulting his way to business. This situation actually is beneficial to understand, because it allows me to literally decode his wording and show you how to decide whether an individual is worthy of business or is just another scam.
Actual E-mail
Here is the full e-mail, I’ll begin to break down his intentions sentence by sentence. For future reference I’ll be referring to this person as (name).
“I visited your page (now realizing that I found you as a result of your blog commenting experiment) and want to let you know that you’re wasting your time with a blog if you’re trying to make money. And now for the legitimacy behind why I think that way, social traffic = garbage. You have adsense on your blog but you don’t make very much off of it do you? You have affiliate products on your page and they don’t generate too many sales either I’m guessing. You have a lot of talent but you’re squandering your time trying to follow all of those other idiots.
Let me ask you a question, do you visit other people’s blogs and click on any of their ads or purchase any of their stupidly advertised affiliate products? Of course you don’t, so what makes you think they’ll click?
Ehhh enough of the brutal honesty. Real reason why I’m here; business proposal.
A SEM firm that will dominate the local market. Currently a HUGE industry with room for future growth. Unlimited potential. SEO’ing the local market = BIG $$$.
Reply if you want to discuss.
=)”
-(name)
Initial Thoughts
At first I didn’t know whether or not to take this as a spam message. Notice how the bulk of the message could be applied to almost any individual, yet the only way he associates connection to me is through my blogging experiment. This has the potential of being the same tactic used with e-mail marketing–creating a connection to a person by either associating a name or something they’ve done while the rest is the same message that is sent to dozens/thousands of other people.
This person immediately comes off very “omniscient” in his e-mail, although his e-mail address is conveniently a gmail account instead of an e-mail account from a site he owns–so I have no way of knowing who this person truly is.
Decoding Sentence by Sentence
“I visited your page (now realizing that I found you as a result of your blog commenting experiment) and want to let you know that you’re wasting your time with a blog if you’re trying to make money. “
First, he tries to legitimize the actual act of visiting my site by connecting my recent blog post about my blog commenting experiment. Then he pursues a statement that is meant to either quickly belittle my efforts in one shot, or to show that he knows the “true intentions” of my blog. Notice how the phrase, “want to let you know,” is like saying that he’s doing a good service to me by letting me know before I go any further with my “time wasting” efforts.
“And now for the legitimacy behind why I think that way, social traffic = garbage. “
This statement is a HUGE no no, in that he has essentially given his ignorance away. “And now for the legitimacy behind why I think that way”–this translates to “I’m not a credible person, especially since there is no way of connecting me to valid, factual sources, so what I’m about to say is just my personal opinion.” Furthermore, “Social traffic = garbage”–notice the bluntness in how he has associated a marketing tactic with something so foul and undesired. Further ignorance is displayed simply because he has decided to draw to such a blunt (and biased) conclusion.
Sensitive people may even say that he is not only saying that the tactic is garbage, but the person who is using it is garbage as well. His statement actually communicates to me that he has a huge grudge over people who have made significant money online, and since he can’t he can only resort to saying their marketing tactics are garbage.
“You have adsense on your blog but you don’t make very much off of it do you? You have affiliate products on your page and they don’t generate too many sales either I’m guessing.”
Here, again, he is trying to associate a connection to understanding my true intentions as though I’m hiding some big secret. Also, drawing to the conclusion that I haven’t made any significant money is trying to evoke some sense of disappointment on my part, as though his statement will scare me into desperately seeking his advice (ultimately leading to a transaction). My blog is four months old, shall I collect my million dollar check next Tuesday–I think not?
“You have a lot of talent but you’re squandering your time trying to follow all of those other idiots.”
After belittling my efforts, and “unmasking my failure to make money,” he then tries to demonstrate his sense of compassion by saying such a talented person is wasting their time–this acts as a way to quickly fluff my ego. However, soon after, I’m met with another insult when he insinuates stupidity on my part by following the idiotic methods of others.
Let me just say, in regards to this comment, that I don’t believe I have followed anyone and my blog posts have become unique to the person I am. In fact, my experiment was done on such an extreme level to help educate others on the traffic opportunities related to commenting.
“Let me ask you a question, do you visit other people’s blogs and click on any of their ads or purchase any of their stupidly advertised affiliate products? Of course you don’t, so what makes you think they’ll click?”
This person loves abrupt conclusions. I have clicked on other people’s ads before, it has helped me to understand which products are worth pursuing. Here is where he has demonstrated your common tactic–”I’ll provide an automatic answer to my question in order to validate my statement.”
“Ehhh enough of the brutal honesty. Real reason why I’m here; business proposal.”
LOL..as someone who has been in the brutally honest financial industry–if this is brutal honesty then he is a mere puppy in a pitbull’s territory! Again, see how he is trying to act as though he’s doing me such a huge favor–you’d think I should be indebted to him by now right? “Real reason why I’m here,”–because otherwise I wouldn’t be worth his time, right.. ;business proposal. Which also translates to: real reason why I’m here = to hopefully make money off of poor self esteem after I aim to chip away at your ego.
“A SEM firm that will dominate the local market. Currently a HUGE industry with room for future growth. Unlimited potential. SEO’ing the local market = BIG $$$.”
That’s it??? That’s what your huge profitable secret is–search engine marketing? “Currently a huge industry,” which also translates to the fact that you’re essentially copying the paths of others instead of spearheading some revolutionizing marketing idea. “Unlimited potential”–he hasn’t made a single dime! LOL..People who have made significant money, will demonstrate the heights you can achieve with a particular program. And, but of course, try to tantalize me with your triple dollar signs..
“Reply if you want to discuss.”
Here, he is trying to retain some sort of power in the discussion..That, god forbid, I answer back with something that isn’t related to the e-mail. What he forgets though, is he wants MY business, so technically I have the power….lol classic..
“=)”
This is, by far my favorite part of the e-mail. I love talking to hypocritical people who talk so much mess about you, and then have the nerve to add a little smiley face like it bringing world peace to the conversation..
My E-mail Reply
I wholeheartedly support the idea that you should defend yourself and what you stand for, just as long as you don’t let it get to you too much..We should be enjoying our lives, not worrying about the criticism of others, especially people you don’t know. So say what it’ll take to relieve yourself of your anger, and move on..Here was my reply:
“Oh (name), you are certainly a funny character you know that? Honey, you don’t need to tell me anything about some of the ludicrous efforts people will do to generate traffic, but I hold one experiment and you equate that to the future success of my young blog…
You don’t know why I market to this industry, and I don’t have to explain myself to you. Soon enough, I know I’ll be one of those people you desperately seek advice from, for at the end of the day–you still want business with me. And I find your approach hilarious–essentially, demean my efforts as a way for me to desperately seek your mysteriously “profitable” advice.
I understand what it truly is though, honey. You see my genius, and foresee what’s to come my way–so why wouldn’t you want to profit from it, right?
Oh (name), dear (name), for your own sake, figure out your agenda…
-Melody”
I think the part that sums up my feelings is the last sentence. Most people online have an agenda to which they want some sort of praise for, and try to belittle others with differing opinions..
How would you have responded?
Would you have responded to this person at all? If so, what is the tone you think you would’ve had in the e-mail.
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Toodles
-Mel