Youtube Partnership Program
YouTube’s Partnership Program was created to allow users to share in the making money opportunities from video and site advertising. Partnership qualifications include: audience size, quality of content, and your ability to consistently follow the rules outlined in Youtube’s Terms of Use and Community Guidelines.
The Partnership Program has allowed many popular YouTube users to make a regular income from advertising because high volumes of traffic to their videos equals a greater possibility of users to click through to advertisements.
YouTube Partner Profile:SMPFilms
Origin: Youtube channel and user, SMPFilms, joined in mid-2005 and soon made a name for himself with videos that featured his cat in “Mean Kitty” episodes. The founder of the channel is Cory Williams, who has profited substantially from making parodies about his life, and is currently a full time “YouTuber” as an occupation.
YouTube Channel Information
All stats information is as of 10.14.09.
Traffic: Depending on the content, smpfilms videos can average around several hundred thousands of views. (200-500k)
Channel Views: 7,547,652
Subscribers: 335,614
Profit: As of 2008 Cory Williams was making up to 20 thousand dollars a month from ad revenue on his YouTube videos. A clip from Tyra Banks’s talk show featuring YouTube celebrities shows Tyra telling the audience his monthly earnings when he declined to answer.
SMPFilms Marketing Advantages
SMPFilms engages in what is known as “viral marketing.” Viral marketing is when individuals or brands use marketing techniques on social networking sites to increase brand awareness or other marketing objectives. However, many of the more popular viral marketing efforts gain popularity without the intent of the individuals who created them.
Additional YouTube Partnership Benefits
Additional benefits of the YouTube Partnership program include:
1. Participate in co-marketing & branded entertainment opportunities with top brand advertisers.
2. Utilize your own sales to sell your own ads.
3. Learn about your audience demographics, and what content you have is the most popular & engaging
4. Videos are served reliably, and at the highest resolution possible.
5. YouTube can help you protect your content and brand.
YouTube Partner Controversy
Although YouTube’s Partnership Program has allowed many popular users to profit with significant full time incomes, controversy has become a consistent phenomena for the program.
Copyright Infringment
Most of the controversy is related to partners (and general users) infringing upon the rights of popular brands and networks. YouTube will either take action against the partner by manually removing infringing material or suspending the account sometimes indefinitely.
Audience Awareness
The other controversy that many find apparent to bring up is how general users are pissed that popular YouTubers are making profit from their videos while also getting special treatment. Honestly speaking, I think this is mainly just the result of jealousy. The general public is unaware of the unlimited money making opportunities that exist on the online world, and when popular users can make upwards of 20k+ a month for just making a video–people are bound to be upset (jealous).
Learn more about the YouTube Partnership Program
Think you’d be able to qualify for Youtube’s Partnership Program? Get through their tough qualification process and you may be making up to 20k a month too! Learn more about the program here:
YouTube Partnership Program
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-Mel
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